The burqa is extreme in ensuring Muslim women do not provoke lust in males, but I contend that girls generally in our society are indoctrinated.
Recently, the bikini, as donned by 32 Miss Universe Australia contestants, was denounced as revealing the contestants practically nude. Neither security issues nor evil sexism engenders such powerful polemic, rather a latest and covert fear of women as sexual beings.
Marketing modesty may be less obvious in the West compared to countries such as Saudi Arabia, but nonetheless what women wear still seems to incur the wrath of otherwise rational people. We should reappraise the burqa- the bikini too-not in semantics about equality, but as a choice individual women should be able to make about what they wear.